Privacy Policy

Date of Last Revision: 28th June 2026
Hora Stars Ltd — Company Number: 15719845. Registered address: 128 City Road, London, EC1V 2NX. Contact: contact@horastars.com

This Privacy Policy applies to personal data collected through the HORA mobile application and website (horastars.com). By using the Platform, you accept the practices described here. This policy complies with the California Consumer Privacy Act (CCPA), the Data Protection Act 2018 (UK) and the UK GDPR.

1. Data Controller

The data controller responsible for your personal data is Hora Stars Ltd, registered in England and Wales (Company Number: 15719845), 128 City Road, London, EC1V 2NX. Hora Stars Ltd is registered with the Information Commissioner's Office (ICO Registration Number: CSN7111835). All data protection queries may be directed to contact@horastars.com.

2. Lawful Basis for Processing

We process your personal data on the following lawful bases under UK GDPR Article 6:

  • Consent (Article 6(1)(a)): where you have given explicit consent for one or more specific purposes, such as marketing communications or analytics cookies. You may withdraw consent at any time.
  • Contract (Article 6(1)(b)): where processing is necessary to perform a contract with you, including account management, birth chart generation, transit and compatibility features, and Subscription management.
  • Legal obligation (Article 6(1)(c)): where processing is necessary for compliance with a legal obligation, such as maintaining financial transaction records.
  • Legitimate interests (Article 6(1)(f)): where processing is necessary for our legitimate interests, including fraud prevention, platform security, service improvement and business development.

3. How We Obtain Your Consent

By using the HORA Platform, you give your express consent for the collection, use, processing and storage of your personal data. Consent is obtained by:

  • Visiting the HORA website, which involves data collection through cookies in accordance with our Cookie Policy
  • Downloading and installing the HORA mobile application from Google Play or the App Store
  • Using Platform features including birth chart generation, transit consultation, compatibility analysis and astrological notifications
  • Purchasing a Subscription through Google Play or the App Store
  • Subscribing to our newsletter
  • Communicating with us via our contact channels

You have the right to withdraw consent at any time by adjusting your account settings, unsubscribing from promotional emails or contacting us directly.

4. Types of Data Collected

4.1 Account and Profile Data

When registering on the Platform, you provide personal information including name, email address, date and time of birth, place of birth, gender and profile settings. Birth data is used solely for astrological calculation purposes and is not processed as special category data under Article 9 of the UK GDPR.

4.2 Location Data

We may access your location data (such as GPS) solely for time zone or general geographic purposes, such as sending push notifications at local times. Your location data is not shared with third parties for advertising.

4.3 Payment Data

When you purchase a Subscription, we may collect partial payment method information, transaction identifiers and purchase confirmation. All payment information is processed by Google Play and the App Store. Hora Stars Ltd does not directly store full payment details.

4.4 Usage and Analytical Data

To improve the user experience, HORA collects usage data including features accessed, pages visited, time spent, frequency of use and interactions with notifications. This data is collected through Firebase Analytics (Google LLC) and Google Analytics.

4.5 Automatically Collected Data

When visiting the Website or using the App, HORA may automatically collect: IP address and approximate geolocation, browser type and language, operating system and device model, network and ISP information, and system event logs.

4.6 Contact and Communications Data

When you contact HORA, we collect your name, email address, messages and communication preferences.

5. How Long We Keep Your Data

Personal data is retained for the time necessary to fulfil the purposes described in this policy, until you delete your account or request deletion. The following specific retention periods apply:

  • Account and profile data: retained for the duration of your active account, plus 12 months following account deletion
  • Transaction and billing records: retained for 7 years from the date of the transaction to comply with HMRC obligations
  • Support and communications data: retained for 2 years from the date of last contact
  • Analytics and usage data: retained for a maximum of 14 months before automatic deletion
  • Data retained pursuant to a legal obligation: retained for the period specified by that obligation

5.1 Right to Erasure Requests

Where you submit a formal erasure request under Article 17 of the UK GDPR, Hora Stars Ltd will respond within one month. Where no legal exception applies, personal data will be deleted promptly upon verification. Erasure requests should be submitted to contact@horastars.com with the subject line "Data Erasure Request".

6. How We Use Your Information

6.1 Account and Profile Data

Used to create and manage your account, provide access to birth chart, transit and compatibility features, personalise your astrological experience, and send service notifications and technical assistance.

6.2 Payment Data

Used to process Subscription purchases, verify transactions, manage billing, detect fraud and facilitate dispute resolution or refunds.

6.3 Usage and Analytical Data

Used to understand how users interact with the Platform, improve user experience, identify usage trends, develop new features and resolve technical problems.

6.4 Automatically Collected Data

Used to guarantee platform security, detect unauthorised access, adapt functionality to device and browser settings, and optimise application performance.

6.5 Contact and Communications Data

Used to respond to queries and support requests, send updates and news, manage newsletter subscriptions and notify you about policy changes.

7. How We Share Your Information

We will never sell or share your information with third parties except as described in this policy.

7.1 Astrological Calculations (Kerykeion)

Birth chart information is processed using Kerykeion, an open-source astrological calculation library. Only the data necessary to determine planetary positions is transmitted, used solely for astrological calculation and not retained by any third-party server.

7.2 Third-Party Service Providers

Our current third-party service providers include:

  • Apple App Store and Google Play — app distribution and payment processing
  • Hostinger — website and database hosting
  • Firebase Analytics (Google LLC) — in-app usage analytics and engagement measurement
  • Google Analytics — website traffic analysis and performance measurement
  • Brevo (formerly Sendinblue) — email communications and marketing automation
  • Make.com — marketing automation workflows
  • Google AdSense — advertising on the free tier

Hora Stars Ltd maintains Data Processing Agreements (DPAs) with all processors handling personal data, in accordance with Article 28 of the UK GDPR.

7.3 Google Analytics

HORA uses Google Analytics to collect information about user interaction with the Website. You may deactivate Google Analytics at any time through your device settings or Google's opt-out tools. For more information, see Google's Privacy Policy.

7.4 Notifications and Communications

Your email address may be shared with Brevo, our email service provider, to send service notifications and marketing communications. You may manage notifications through your account settings and unsubscribe from marketing emails at any time. Transactional communications cannot be opted out of while your account remains active.

7.5 Business Transfers

In the event of a merger, acquisition or business transfer, your information may be transferred as part of that transaction. Hora Stars Ltd will notify you before your information becomes subject to a different privacy policy.

7.6 Legal Disclosure

We may release personal information when required by law, or to protect the rights, property or safety of Hora Stars Ltd, our users or others.

8. Protecting Your Information

We implement industry-standard security measures including access controls, encryption and secure hosting on Hostinger infrastructure. Access to your personal data is restricted to those with a legitimate need. No method of electronic storage is entirely secure; while we strive to protect your data, we cannot guarantee absolute security.

9. Data Breach Notifications

In the event of a personal data breach, Hora Stars Ltd will notify the ICO within 72 hours as required under UK GDPR Article 33. Where a breach is likely to result in a high risk to your rights, we will also notify you directly. To report a suspected breach, please contact contact@horastars.com with the subject line "Data Breach Report".

10. International Data Transfers

HORA may transfer your personal data outside the UK where our third-party service providers operate servers in other jurisdictions. All international transfers comply with applicable data protection regulations, including the implementation of standard contractual clauses approved by the ICO. By using HORA, you consent to such transfers as necessary for the operation of the Platform.

11. Your Rights

11.1 UK GDPR and Data Protection Act 2018

If you are a UK or EEA resident, you have the following rights:

  • Access and portability: request access to your personal data and receive a copy in a machine-readable format
  • Rectification: request correction of inaccurate or incomplete data
  • Erasure: request deletion of your data where there is no longer a lawful basis to hold it
  • Restriction: request restriction of processing in certain circumstances
  • Objection: object to processing based on legitimate interests
  • Withdrawal of consent: withdraw consent at any time without affecting prior processing
  • Automated decision-making: request information about automated processing and human review of decisions
  • Right to complain: lodge a complaint with the ICO at ico.org.uk or by calling 0303 123 1113

To exercise any of these rights, contact us at contact@horastars.com. We will respond within one month.

11.2 California Consumer Privacy Act (CCPA)

California residents have the following rights:

  • Right to Know/Access: request disclosure of the categories and specific pieces of personal information collected, sources, purposes and third parties with whom it is shared
  • Right to Correct: request correction of inaccuracies in your personal information
  • Right to Delete: request deletion of your personal information, subject to certain exceptions
  • Right to Non-Discrimination: we will not discriminate against you for exercising any CCPA rights
  • Do Not Sell or Share: Hora Stars Ltd does not sell or share personal information for cross-context behavioural advertising as defined under CCPA

California residents may exercise these rights by contacting contact@horastars.com.

12. Children's Privacy

The Platform is not directed at children under 13. We do not knowingly collect personal data from children under 13, and account creation is blocked where the date of birth entered indicates the user is under 13. If we become aware of inadvertent collection from a child under 13, we will delete such data promptly. Users aged 13 to 15 may only use the Platform with parental or guardian consent and supervision.

13. Third Parties

This Privacy Policy addresses only the use and disclosure of information that Hora Stars Ltd collects from you. If you share information with third parties, their own privacy policies apply. Hora Stars Ltd is not responsible for the privacy or security practices of third-party websites or services linked from our Platform.

14. Changes to this Privacy Policy

We reserve the right to update this Privacy Policy at any time. Where changes are material, we will notify you by email or via a prominent notice on the Platform. Continued use of the Platform following any changes signifies acceptance of the revised policy.

15. Contact

Questions about this Privacy Policy?

Hora Stars Ltd, 128 City Road, London, EC1V 2NX

contact@horastars.com